The retailer, which shuns online sales, has garnered the nickname “Primani,” as in Giorgio Armani, for its marriage of fashion and everyday price tags. The Dublin-based chain thinks that formula will ...

Primark customers are raving about 'beautiful' £28 jeans that 'look expensive'. Popular for selling budget-friendly outfits, the fashion retailer has impressed shoppers yet again. Shoppers love ...

Primark shoppers are going wild for 'beautiful' £28 jeans - and the popular style resembles a pricier alternative. Known for offering affordable clothing and accessories, Primark continues to maintain ...

Primark has unveield its first ever fully integrated UK brand campaign – including its debut UK TV spot – to get consumers reconsidering how much they should have to spend to find the perfect pair of ...

Primark customers are raving about a pair of 'beautiful' £28 jeans that 'look expensive'. Popular for selling budget-friendly outfits, the fashion retailer has impressed shoppers yet again. Shoppers ...

THEY’RE the perfect colour and length, and they also make your booty look amazing. But as you turn around, you very quickly realise that there’s a mega gap between your waist and the jeans you’re ...

JEANS and a nice top can feel like the hardest dress code to nail. It falls directly between casual and fancy, with a minefield of tops and bodysuits to choose from. But Primark has got you covered ...

Primark has received a lot of attention in the past week for its latest campaign centering around denim. The new marketing push has seen the slogan "In denim we can", plastered across on TV adverts ...