You'll now have to fork out for an additional subscription if you want to watch 4K content on Prime Video

Amazon is raising the price of its ad-free Prime Video subscription and locking 4K UHD streaming behind this new tier. Starting April 10 for US customers, a rebranded Prime Video Ultra subscription will cost $5 per month,

Prime Video Removing Beloved Tier, Adding New Features at a Price

Prime Video is removing its ad-free tier and replacing it with Prime Video Ultra. Up until this point, Amazon shared an additional $2.99 per month for Prime Video without ads. That $2.99 per month is

Amazon to Hike Fee for Prime Video Ad-Free Tier to $5 per Month in U.S., on Top of Prime Membership

Delivering ad-free streaming with premium features requires significant investment, and this structure aligns with other major streaming services while ensuring customers have