Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a collaboration with AMC Global Media to extend the company’s unified linear and streaming offering to ...

The transaction is designed to strengthen Viant’s AI-powered programmatic buying platform. The post Viant To Buy TVision In ...

Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts ...

IntentKey AI Powers Real‑Time, Impression‑Level Decisions Through FreeWheel Buyer Cloud BiddingLITTLE ROCK, Ark., April 15, 2026 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), a leading ...

The MarketWatch News Department was not involved in the creation of this content. Brands gain programmatic access to premium advertising inventory in waiting rooms nationwide, powered by claims-level ...

In the first of three AI-specific predictions pieces, we asked an expert panel to gaze into the future of agentic AI, and how it will shape programmatic buying in 2026…. As artificial intelligence ...

For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system ...

Understanding the effectiveness and usefulness of programmatic ad space buying is one sure of way of improving sales and building your customer base within a very short period This type of ad space ...

The early years of programmatic media buying targeting healthcare providers were characterized by widespread frustration. While marketers had little difficulty reaching HCPs in their “blue-jean ...

The company is set to release its latest statistics for the region, including some eye-popping numbers. Mobile inventory available through TubeMogul's network across Southeast Asia grew 720 per cent ...

When you buy programmatic through an open exchange, cheap high-volume inventory only exists in one place. The long tail of ...