Word of the Day – Schadenfreude: Schadenfreude is trending as searches spike during celebrity scandals and political ...

You might not realize it, but good advertising uses psychological techniques to entice the target audience to buy the product. If your business advertises, you should be using these techniques, too.

Interviews Richard Suinn, a psychologist at the Colorado State University. Background of the Suinn; His achievements; His view on the sports psychology; Examples on how psychological techniques help ...

Psychology is the study of the mind and behavior. Your behavior doesn't happen in a vacuum. You live within a society. Your environment and the people in it affect your psychology. That's when social ...

Media Psychology 2017: A Specialty Whose Time Is Now. Fifteen years ago, I wrote an article titled, “Media Psychology: A Field Whose Time Is Here.” Variations were featured in the National ...

Health psychologists also design and evaluate treatment plans to help reduce your disease risk, improve outcomes, and improve your quality of life. Health psychology looks at how the mind and body are ...

The discounting concept is widely used in economics and psychology. When referring to economics, the principle defines a value that will be received in the future, based on present financial terms. It ...