Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. While most of your team is winding down for the holidays and year’s end, business ...

When someone says “crisis PR,” most people will probably think of a catastrophic event, such as a natural disaster, or a personal or professional scandal. Those can happen to businesses at times, but ...

Many nonprofit organizations — especially small ones — avoid putting resources into public relations and typically cut back in that area when they need to trim budgets, writes Kathleen A. Neal, ...