The concept of a reverse merger, in short, holds that a privately held company acquires a publicly traded company. In so doing, the private company can gain access to public equity markets without ...

Much like everything else in the world, M&A transactions must adjust in order to account for the impact of COVID-19. Arguably the most important feature in any M&A transaction is the purchase price.

There are plenty of metrics to be mindful of to ensure your brand is moving in the right direction, including sales, traffic, and profitability. But don’t count out purchasing consideration to ...

Planters' Ad Awareness score, which tracks the number of adult consumers who recall seeing an ad for the brand in the past two weeks, increased to 18%, a new best for the brand in 2018, according to a ...

TROY, Mich.--(BUSINESS WIRE)--Despite a cloud of uncertainty around future EV interest and potential economic headwinds hanging over the automotive industry, consumer demand for electric vehicles (EVs ...

With an estimated 75% hold of the $8 billion U.S. sports drink market, Gatorade is the undisputed leader. Now, new data from YouGov BrandIndex shows that the brand has potential to gain even more ...

TORONTO: 30 May 2024 — Just 11% of new-vehicle shoppers in Canada say they are “very likely” to consider an electric vehicle (EV) for their next purchase, down 3 percentage points from 2023 and less ...

Are you a print subscriber? Activate your account. By Tim Nudd - 3 hours 55 min ago By Brian Bonilla - 4 hours 9 min ago By Tim Nudd - 9 hours 25 min ago 9 hours 55 min ago By Gillian Follett - 9 ...

YouGov BrandIndex surveyed consumers in both early January and for the three days following this year’s Super Bowl and found that, while Super Bowl ad campaigns generated both “Buzz” and some “Word of ...