Feedback from customers is critical for a small-business owner, whether you want to find out how customers feel about your customer service or a new product. If you want to get in-depth information ...

As seen in Mad Men, fifty years ago, research was collected by having a one-way mirror installed and adverting guys would be on the receiving end. The homemaker would host the meeting with a group of ...

Today’s market research industry is being disrupted on nearly every level. CMOs who previously relied on rapid mass quantitative data collection now know these statistics lack the qualitative insight ...

Qualitative research is generally distinguished from its counterpart, quantitative research, and it has a number of advantages and disadvantages. For marketing research to be as effective as possible, ...

Marketing research plays a crucial role in the implementation of business strategy; and both qualitative and quantitative research have their own unique benefits and considerations. So which type of ...

Qualitative market research is a human-centric field that thrives on face-to-face engagement and empathetic questioning, making it seemingly difficult for AI to replicate. However, with the right ...

Entering, as of this writing, my second week of my new job, I saw this as the perfect time to opine on the future of qualitative marketing research. Or so I thought. In nearly 20 years of it, I am 100 ...

“Prior to the launch of the prescriptive analytics platform, market research was a heavily time-intensive and manual endeavor,” said Malcolm Stewart, CEO of YouEye. “Our solution empowers users to ...

NEW YORK, July 27, 2023 (GLOBE NEWSWIRE) -- Suzy, a leading end-to-end market research software platform, is taking its qualitative offering to new heights. At Suzy’s AI-First Summit on July 19, the ...

Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...