Healthcare financial leaders were asked if and when they calculate return on investment (ROI) on revenue cycle management (RCM) automation. While the use of automation in RCM continues to grow, how ...

LAS VEGAS - Patti Phillips, cofounder and CEO of ROI Institute, looked at the value of investment and how to reposition the return on investment mindset during the HIMSS25 Executive Summit here on ...

As health systems continue to face staffing and economic challenges, more revenue cycle departments are investing in automation technology to manage the burden. Although hard ROI often plays a leading ...

Matthew Hanauer, senior director, Data Science at MedeAnalytics, will lead revenue cycle leaders through the best framework for their organizations to measure ROI, at the 2026 HIMSS Global Health ...

Alinean, a provider of marketing and sales tools for B2B companies, announced the launch of a new online portal with tools and assessments designed to help marketing and sales teams measure ROI. The ...

Opinions expressed by Entrepreneur contributors are their own. Every now and then, I hear “You can’t measure the ROI of _____.” You can fill in the blank with engagement, responsiveness and so on.

As confidence in AI ROI slips, it’s a sign marketers are raising the bar — and getting serious about real business value. The ...

As sports property holders and their agencies face louder and more incessant demands from sponsors/partners to demonstrate return on their marketing investment, it becomes all too easy to fall into ...

One of the hottest trends in advertising effectiveness measurement, especially with privacy concerns killing user-level online tracking, is geographic incrementality experiments. These experiments are ...

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. I speak to thousands of businesses a year. I work with the ...

Marketing is essential for promoting and expanding all businesses, including agencies. While these firms execute plenty of marketing campaigns and measure ROI for their clients, it can be tricky to ...