The Chinese-backed app that lets you watch cheaply made melodramas in tiny chunks is profitable off of microtransactions. The hot new trend in entertainment is trashy, (very) short-form soap operas on ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. When Hollywood went on strike last year, Autumn Noel, 23, was at a low point and considered leaving ...

Was Quibi a failure or just before its time? This month, a short-video app and Quibi-like entertainment service called ReelShort found its way to the top of the App Store, which led to the app gaining ...

Popularized in China during the pandemic, ReelShort and other apps are hoping to bring minute-by-minute melodramas to the United States. By Claire Moses Reporting from Los Angeles When Albee Zhang ...

HOLLYWOOD – Fresh faces of vertical short-form video gathered at the NeueHouse Hollywood on a recent Friday for the latest collaboration in the fast-growing digital media space. Sarah Moliski, 31, ...

A seismic shift just occurred in the world of mobile entertainment apps. A Chinese-made app called ReelShort has skyrocketed to the top 20 position on the US App Store, temporarily dethroning reigning ...

The camera hasn’t even started rolling and actress Samantha Drews is already shedding charcoal-tinted tears for her latest micro-drama. It’s a sweltering afternoon in central Los Angeles and Drews, ...

These days, you might hear the popular saying, “There’s an app for that.” Well, ReelShort has become the app for short-form video content of the serialized variety. Owned by Crazy Maple Studio, ...

ReelShort and Endemol Shine Brasil have teamed up on the Brazilian adaptation of one of the microdrama platform’s biggest global hits, “Married at First Sight.” Locally titled “De Repente Casados,” ...