New research shows that while social media remained a core channel for advertisers in terms of ROI, investment declined as platform fragmentation, creative demands and regulatory uncertainty created ...

With consumer attention firmly rooted on social platforms, creators now shape discovery, build trust and influence purchase ...

Direct mail remains a strong choice for marketers moving into 2026. Here are some predictions for what to expect this year.

An experienced digital marketer who has owned and run agencies for almost 15 years, Adam is the head of cross-channel marketing automation specialist Force24. Combining his love for cutting-edge tech ...

In marketing analytics, return on investment (ROI) or return on ad spend (ROAS) have typically been positioned as the gold standard of measurement and are shown prominently in reporting dashboards and ...

NEW YORK, N.Y., US, August 19, 2024 /EINPresswire.com/ -- Data POEM, a leader in Connected Intelligence powered by Causal AI, today announced the launch of Shopper ...

Return on investment (ROI) alone cannot provide adequate support to guide media investment decisions. Marketers need more as artificial intelligence gets complicated, and analyzing data happens in ...

The power of telemarketing to influence brand perceptions and deliver high level engagements with hard-to-reachprospects has been underlined by the results of our new survey. Joel Harrison ...