SAP outlined the details behind its CRM push, which is aimed squarely at Salesforce and its various clouds.

At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader ...

Although the launch of SAP S/4 HANA has propelled the company’s growth in the cloud domain in recent quarters, it still has a way to go before competing with Salesforce’s market penetration.

SAP is the market share leader in the CRM, ERP, and SCM spaces, according to three reports from Gartner Dataquest. Gartner, which has traditionally measured market share in terms of new license ...

The CRM Playaz, Paul Greenberg and Brent Leary, held a watch party and put the CX/CRM spotlight on the opening keynote of SAP's Sapphire event held this week. What did they think of what they heard ...