If you are a mid-to-large-size company, using a customer relationship management (CRM) system is critical. Getting your salespeople to adapt to using the CRM in the appropriate way so that management ...

CRM systems organize customer data and communications, helping sales teams execute consistent follow-up strategies, track ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Kalyan Varma When scaling ...

I'm down to the last chapter of The Commonwealth of Self Interest: Customer Engagement, Business Benefit and then have some editing to do. But I want to make sure that you keep getting some good ...

Customer relationship management (CRM) software can make a huge difference to your business. It helps you to bring in more customers, create authentic connections, manage clients at every stage, and ...

Many B2B companies are reporting a variety of challenges in finding new customers: - Sales cycles have become longer and more ...

The sales enablement platform market is expanding as organizations adopt AI-driven tools that streamline sales processes, enhance content management, and integrate seamlessly with CRM and ERP systems ...

For years salespeople have failed to understand how to apply CRM technology to their daily selling activities. Most CRM products don't relate to how people sell, nor do they help model their existing ...

CRM systems are being bought and sold and to the tune of billions of dollars each year. An equal amount is spent trying to figure out how to get people to use them consistently. Let me save you and ...