Salesforce Q4 shows strong Agentforce AI ARR growth but analysts await revenue reacceleration; explore price targets, cRPO trends, and the $50B ...

Who needs friends when you can converse with your data clean room, chat with your ad platform and, uh, talk to your marketing cloud? On Wednesday, Salesforce announced a series of new features for its ...

AI is a primary focus in Salesforce’s 10th edition of the State of Marketing, but integration, data fragmentation, and skills gaps suggest the transformation remains uneven.

Salesforce continues to set great store by generative AI. On Sunday, at the National Retail Federation conference in New York City, Salesforce teased new retail-focused tools that run on its Einstein ...

[RELATED: Amazon Q4 Earnings: Jassy Defends Spending Spree, Denies ‘Quixotic Topline Grab’] ...

Salesforce and MrBeast's Super Bowl ad heralds the future of B2B marketing. Here are three marketing lessons B2B business owners and leaders can learn.

Today effective marketing is vital for driving business growth. However, many companies struggle with inefficient campaigns, often leading to frustration among customers who receive irrelevant ...

Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end traditional ‘do-not-reply’ marketing. Powered by autonomous artificial intelligence ...

Salesforce clients will be able to exchange Slack messages with a ChatGPT chatbot that can show data from Salesforce. New tools drawing on OpenAI models can write customer service responses and ...

As artificial intelligence continues to reshape the global IT landscape and trigger growing AI anxiety across industries, the ...