GlaxoSmithKline has officially launched its first DTC campaign for shingles vaccine Shingrix. Its pitch? No matter how healthy or active older adults may be, the varicella-zoster virus doesn't care.
Intra-Cellular’s 2022 commercial for its bipolar depression therapy Caplyta “Let in the Lyte” has been crowned this year’s Fierce Madness Drug Ad Tournament winner, beating out GSK and its shingles ...