Snap Inc.’s director of content and AR Partnerships, Saket Jha Saurabh, has been a driving force behind the creative use of Snapchat and continues to inspire many in the digital space. During the ...

Snapchat is a moneymaker for some creators who frequently post content to Spotlight, land brand deals, and create AR lenses for the platform.

Social media in 2025 often feels like a high-stakes performance. Filters, edits and algorithmic gimmicks dominate most platforms. But Snapchat is flipping the script by championing unfiltered ...

Next week, Snapchat will begin alpha testing a new feature in the U.S. that allows select creators to offer paid subscriptions for access to exclusive content, highlighting the social media company's ...

“I’m sorry WHO is using snapchat in the big year of 2024,” one X user asked. Turns out, a lot of people and for some, it’s proving lucrative. Influencer Julieanna Goddard, better known as YesJulz, ...

Following an initial testing round with Snapchat's top-performing creators (i.e. “Snap Stars”), the social media company has officially expanded its Creator Subscription offering to all eligible ...

Snapchat announced on Wednesday that it’s hosting its first-ever awards show on March 21. The social media giant says the awards show, called “The Snappys,” is designed to celebrate “the creators ...

Snapchat's 2025 Lens Fest reveals a bold vision for augmented reality, unveiling AI-driven Lens Studio tools that simplify AR creation alongside expanded creator monetization options. It looks like ...

Its Snap Smart Assistant, an AI tool, recommends campaign objectives, audience targeting and optimisation settings, while ...

Even before Snapchat fully scales its newly unveiled creator subscriptions program, high-earning creators on the platform say it provides a reliable revenue stream with minimal content lift — ...

Snapchat has always been known as the perfect one-on-one social media app, so much so that even the slightest of things like taking a screenshot and typing status is notified to the other party.