From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

We are at a time in B2B marketing where incorporating social media is table stakes. That being said, the concept is still fairly novel, and many companies are still a bit socially misguided. You have ...

Effective social media content has the power to shape first impressions and influence buying decisions long before a lead ...

Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more than ...

NEW YORK--(BUSINESS WIRE)--Emplifi, the leading customer engagement platform, today released its “2024 State of Influencer Marketing Report,” revealing key trends to help brands optimize their ...

Starting a new business is an invigorating challenge that demands a robust marketing strategy. Here we’ll explore the practical tools, techniques and insights to manage your entrepreneurial journey, ...

As we approach 2025, the digital marketing landscape continues to evolve at a rapid pace. To stay competitive and drive business growth, you need to adapt your strategies to emerging technologies and ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...