Trademark law in India recognises recall value of brands through sound. But like all trademarks, sound marks must also satisfy the test of distinctiveness.

Sound marks continue to spark the interest of brand owners—particulary in competitive sectors such as food—but successful registration relies on inherent distinctiveness, explains Joana Fialho Pinto ...

Submitting a trademark is a way to protect your intellectual property. Learn how to submit a trademark properly, how it differs from a copyright and more.

Brands now have a better idea of what will pass the test after the EU General Court set a new threshold for distinctiveness, explains João Pereira Cabral of Inventa. On September 10, 2025, the EU ...

Gang Hu of CCPIT Patent and Trademark Law Office takes a closer look at why it remains difficult to successfully apply for a sound trademark, using recent case studies and statistics As early as May 1 ...

Registration of sound marks in Thailand has been legally possible since the Thai Trademark Act (No. 3) B.E. 2558 (A.D. 2015) came into force on July 28 2016. However, such registrations remained only ...