Sound marks continue to spark the interest of brand owners—particulary in competitive sectors such as food—but successful registration relies on inherent distinctiveness, explains Joana Fialho Pinto ...

In my previous article: Challenging Aspects of the Legal Protection of Non-Traditional Trademarks: Shape Trademarks, I mentioned that man has five senses and, accordingly, can perceive information, ...

Brands now have a better idea of what will pass the test after the EU General Court set a new threshold for distinctiveness, explains João Pereira Cabral of Inventa. On September 10, 2025, the EU ...

Barış Kalaycı and Mutlu Yıldırım Köse of Gün + Partners analyse the rules around the protection of non-traditional trademarks, including the approach taken by the Turkish Trademark and Patent Office ...

Gang Hu of CCPIT Patent and Trademark Law Office takes a closer look at why it remains difficult to successfully apply for a sound trademark, using recent case studies and statistics As early as May 1 ...

The use of sounds as trademarks or service marks has been rare but is increasing. Examples include the NBC chimes (referred to by Justice Breyer in Qualitex), the MGM lion roar, and the distinctive ...