First, it’s helpful to provide the definition of a strategic plan. A strategic plan is a guiding, visionary document highlighting the specific goals and actions that differentiate an organization and ...

As Founder and Managing Director at The Agency, Arleigh works with leaders to amplify their company's story and drive measurable results. It’s no secret that strategic communications play an integral ...

Lately, I’ve observed an upward trend in roles titled “strategic communications director” rather than simply “communications director” or “marketing lead.” Whether you are on the hunt for a job or ...

In today’s competitive landscape, mastering the art of strategic communication has become important for any company that wants to excel and a must-have skill for that company that aspires to be the ...

Welcome to a new day in Strategic Relations and Communications (SRC). Based on the recommendations of a thorough communications program review conducted in 2016–17—and with the endorsement and charge ...

The objectives of a strategic communications plan for a nonprofit organization vary depending on the organization, challenges that it faces and opportunities available to you. While raising money will ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

NASA Chief of Strategic Communications Robert Hopkins announced Monday that he will be leaving the agency for a position in the private sector. Hopkins served as a senior adviser to Deputy ...

Picture this: a wealthy donor opens up the daily newspaper at her kitchen table and sees a heart-warming story about a school-age child benefiting from your nonprofit’s services. On her drive to work, ...

The sweeping tax and budget legislation recently passed by Congress, dubbed the “One Big Beautiful Bill” by its supporters, is poised to hit vulnerable communities hard. As reductions to public ...

With a Master of Arts in Strategic Communication from UD, you’ll enhance your ability to develop persuasive messages using theories of communication, digital content creation skills and ...