One Noughties look is definitely making a comeback.

Charley Hull defended Sydney Sweeney's Novig commercial, calling critics ridiculous and saying people are making a "big hoo-hah over nothing." ...

The Sweeney-Novig pairing is among the more surprising moves from a prediction market that have happened ahead of the NFL season.

A sustained and systemic lack of resources has allowed a small betting company to determine the discourse around women's sport ...

Novig chief Jacob Fortinsky has been at the center of a culture war over the past 48 hours, after a number of top female athletes spoke out against the sexualization of women in sports.

Female athletes claim Sydney Sweeney is trivializing women's sports by sexualizing them. But the Novig ad isn't the issue – it's who she votes for.