The SMART brick is also compatible with all LEGO bricks, even ones outside the sets offered during this launch. Of course you ...

If your child is obsessed with kitty cats, they'll be "pawsitively" thrilled with this 407-piece LEGO set. The LEGO Creator 3 ...

After perusing hundreds of new toys and gifts that launched at Toy Fair 2026, we're sharing more than a dozen of our ...

Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets to life using cutting-edge technology ...

The car that swept the 2025 constructors' and drivers' championships is now available as a 1675-piece Technic model for adult builders and motorsport enthusiasts.

This 3-in-1 LEGO kit brings "endless fun" and a stellar 4.8 out of 5 star rating with more than 4,000 reviews!

Including a launchable LEGO Artemis rocket, Hape’s collaboration with the Met, and a new Yoto and Toniebox competitor.

The LEGO Smart Play System also won Best Toy in the BestReviews Best of CES 2026 Awards. The biggest IP in 2026 by far is KPop Demon Hunters, which made its Toy Fair debut this year. From the company ...

According to the history of LEGO, the tiny plastic bricks we know today have origins back to the early 1900s. The company was founded in the carpentry workshop of a Danish furniture maker named Ole ...

LEGO is one of the most beloved toy brands. While these tiny plastic bricks have built their way into our hearts over the ...