Cinema advertising firm National CineMedia, which plays ads on movie theater screens, has hired Steve Sapp to drive out-of-home digital ad sales well beyond the multiplex during the pandemic. By Etan ...

Starting Tuesday, AMC Theatres will begin showing more ads before movies as a new deal takes effect. The agreement with National CineMedia, a cinema advertising platform, includes placing in-theater ...

Settle in, but don’t get too comfortable—AMC’s pre-movie show is about to feel like its own feature-length event. Starting this July, moviegoers at AMC Theatres may find themselves sitting through up ...

There's lots of money being made in theater advertising. Just ask investors in National CineMedia. By Paul Bond, The Associated Press There’s lots of money being made in theater advertising. Just ask ...

Even as movie attendance slides, exhibitors are enthusiastic that new blurb revenues will pad their bottom line beyond the traditional box office and popcorn sales. According to industrywide figures ...

Except for one major release -- NBCUniversal/Dreamworks’ “Trolls World Tour” -- nearly all movie theater advertising has stopped in the wake of COVID-19. For ...

For Hollywood, the pandemic was a reminder that studios still need movie theaters to turn a profit on big blockbusters. So the marketing campaigns for this summer’s biggest films are not only selling ...

EXCLUSIVE: The partnership represents a slight change of course for movie theaters that have been trying so hard to persuade people to put their phones away. Venues that receive their pre-movie ...

In an unlikely reversal, movie theater advertising has officially shaken off the skepticism of a decade ago to become the most powerful ad vehicle outside of the Internet. New figures just released by ...

Movie theater-goers provide a captive audience for individuals seeking to get their information across via advertising. If the audience you intend to reach is of the movie-frequenting variety, there ...

As head of production at New Line Cinema, Toby Emmerich is not your typical moviegoer. So when he wanted to see “War of the Worlds” the other night, his choice was between seeing the film in a theater ...