Thinkbox, the marketing trade body for UK TV advertising, is back on TV with a new advertising campaign from creative agency Mother London, directed by Jonny & Will from Blinkink. ‘Happily Ever After’ ...

First he used the power of TV advertising to get adopted from a dog’s home; then he used it to prevent his best friend Rabbit from being thrown in the bin; now Harvey the dog is coming back in his ...

Commercial television marketing body Thinkbox has announced details of its new advertising campaign to celebrate the "continuing power and effectiveness of TV". Established in 2005, Thinkbox aims to ...

Thinkbox, the marketing body for commercial TV in the UK, has announced that Andrew MacGillivray, its current head of content, has been appointed marketing director. MacGillivray will have ...

LONDON: New research from Thinkbox reveals that TV advertising is the most-effective medium in generating word of mouth (WoM) for brands, responsible for 51 percent of the conversations. The ...

LONDON: Thinkbox, the marketing body for commercial TV in the U.K., has found that 89 percent of on-demand TV usage is to catch up with linear TV viewing, itself up 14 percent since 2008. Catch-up ...

Your news story “Thinkbox plans joint PVR research with LBS” (MW June 8) was rather misleading. While Thinkbox has invested &£500,000 in its own study to interrogate the depth of brand engagement on ...

Thinkbox, with the support of the TV companies, revitalised 'brand TV' and increased its share of an extremely challenging advertising market. A three-year campaign saw TV well on the road back to its ...

Thinkbox is “talking overtly” about the impact TV advertising can have on business growth for the first time in a new campaign that aims to convince marketers to keep investing in the medium. The ...

Following the launch of the advertising-funded options, global streamers Amazon, Disney Plus and Netflix have joined Warner Bros Discovery and Vevo as associate members of Thinkbox, the marketing body ...