A quick scroll through TikTok, Instagram or YouTube beauty feeds and you’ll be bombarded with ‘dupes’ — anti-aging products that are identical swaps for high-end formulas yet cost a fraction of the ...

Whether you scroll through the beauty feeds of YouTube, TikTok or Instagram, you're sure to find dozens of influencers singing the praises of "makeup dupes" — makeup products that are nearly identical ...

If someone says they shop at Aldi, you likely assume that’s where they stock up on fresh produce, canned goods, bakery items, ...

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If you've not yet come across Dupeshop then listen up, because it's a platform you're going to want to know about; especially if you *love* the feeling of basking in a bargain glow. Dupeshop is a ...

Spring is here. These dupes let you add some beautiful new shades to your makeup bag this season and without spending a fortune. I don’t know about you, but spring is one of my favorite times of year ...

Beauty dupes have come out of the shadows. For Gen Z, discovering a lower-cost imitation of a cult product has become something to be proud of, not hidden; as a result, we’ve entered a new dupe era, ...