2025 was the year of salmon sperm. It was also the year people started sleeping in silk bonnets, mouth tape, face masks and sculpting wraps. Medicube’s PDRN Pink Collagen Capsule Cream. Salmon sperm ...

If you’re on the fashion corner of TikTok, you might remember the color analysis trend that dominated the FYP in early 2023. Every content creator and their mother signed up for color consultations, ...

With what seems to be the hottest summer in history, these rising temperatures are encouraging the easiest beauty trends that create the illusion of wearing a lot of makeup when, in reality, you’re ...

"You're not ugly, you're just not doing your makeup based on your contrast level," the most recent viral sound on TikTok tells me as soon as I open the app – bleary-eyed and half asleep at 1am. The ...

While food-influenced makeup looks haven’t quite disappeared into oblivion — and potentially won’t — that doesn’t mean skin care can’t take some inspiration, too. In fact, data from Spate shows that ...

TikTok is fueling a surge in affordable beauty trends, with skincare and makeup products under $20 becoming viral sensations thanks to creator-led reviews and tutorials. Brands like e.l.f. Cosmetics, ...

TikTok beauty creators are merging Y2K-inspired 'day-to-night' makeup nostalgia with Spring 2026’s health-first, performance-driven beauty products. While natural looks and skin integrity dominate ...