Apple's outgoing CEO says the iPhone maker has tried to absorb rising memory chip costs but can no longer protect customers ...

Apple effectively confirmed that the memory shortage doesn't appear to be ending anytime soon.

Rising component costs and a major leadership transition mean Apple hardware prices could jump well before the iPhone 18 ...

Apple CEO Tim Cook this week said that price increases are "unavoidable" due to the ongoing RAM shortage, which has led to ...

Tim Cook spent the back half of Apple’s recent earnings call telling analysts, in carefully chosen accountant language, that ...

The memory situation 'has become unsustainable' and price hikes are 'unavoidable,' Apple's CEO tells The Wall Street Journal, though he doesn't provide specifics.

After Apple CEO Tim Cook confirmed that prices for Apple products will increase, a new report suggests how much the iPhone ...

The price increase comes after the AI boom has made memory and storage chips significantly more expensive ...

Apple is preparing for a major leadership transition. On September 1, Senior Vice President of Hardware Engineering John ...

Apple's Tim Cook Says Price Increases Are 'Unavoidable' ...

The CEO tells the Journal in an exclusive interview that soaring costs make price increases “unavoidable.” ...

The artificial intelligence boom is reshaping more than just software. It is rewriting the economics of the entire technology ...