The cost of a Super Bowl commercial has officially entered jaw-dropping territory. For Super Bowl LX, some 30-second ad slots have reportedly sold for as much as $10 million. That figure marks a new ...

Add Yahoo as a preferred source to see more of our stories on Google. Super Bowl Sunday has become a two-part event for millions of fans. First, there is the game, the tackles, the turnovers, the ...

It might be time to admit that, much like the NBA Dunk Contest or the NFL's Pro Bowl, the era of Super Bowl commercials being something special just may be over. While the Seattle Seahawks and New ...

USA TODAY Ad Meter is back for 2026, letting fans vote on the year’s best Super Bowl commercials. Budweiser won back the crown last year with the famed Clydesdales, edging a heartstring-tugging Lay’s ...

The most-liked ad of Super Bowl LX? As ranked by ad-tracking and analytics firm iSpot, the No. 1 spot was the NFL’s inspirational “Belief Is a Superpower,” a heartstring-tugging thank-you to coaches ...

Super Bowl commercials 2026 once again proved that game day ads matter almost as much as the score. With over 115 million viewers watching, brands packed humor, celebrities, tech, and social ...