Surfside is defying America's alcohol slowdown, selling 11.1 million cases in 2025 as flavor innovation, sports deals and friendlier RTD laws fuel growth.

Sun Cruiser, one of the fastest-growing brands in the ready-to-drink spirits category[1], is expanding its flavor lineup with ...

There are two universal truths in college — people want to drink, and they want their drinks cheap. If you’re in the mood for ...

This easy 3 ingredient lavender vodka lemonade is sweet, refreshing, and perfect for spring and summer occasions alike!

The complete Surfside portfolio is available direct-to-consumer online and in stores across the United States. Surfside is line priced with an SRP of $10.99 for a 4-pack of cans and an SRP of $19.99 ...

Earlier in February 2026, Boston Beer Company’s Sun Cruiser brand expanded its lineup with a nationwide launch of Blueberry Lemonade & Vodka, refreshed its all-lemonade variety packs, and introduced a ...

The leader in spirits-based RTDs is disrupting the hard lemonade category with real ingredients, real purpose, and a one-of-a-kind endorsement MODESTO, Calif., April 29, 2025 /PRNewswire/ -- Lucky One ...

a lemon mixed drink on the rocks on bar - manbo-photo/Shutterstock In the sun-drenched expanses of West Texas, it's natural that a tasty tipple delivers refreshment ...

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ST. PETERSBURG, Fla. (BLOOM) — Viral “furfluencer” Miss Peaches, known as America’s favorite pit bull, is lending her paw to a new cause—and a new canned cocktail. In celebration of National Rescue ...