Soft, blurred, and beautifully diffused, watercolor blush is the painterly flush that’s quietly stealing the spotlight. Its defining feature? A wash of color with no harsh lines in sight. “The ...
New Beauty Brand Glow & Vogue Builds Community Through Social-First Engagement And Customer-Driven Product Selection. <a href ...
Beauty disruptor brands, seemingly born overnight on social media, are turning single-hit products into booming direct-to-consumer (DTC) businesses. Sacheu Beauty and Wonderskin’s lip stains, UKLash’s ...
On first look, it’s not obvious if Rare Beauty Secrets, the Substack that proclaims to divulge a “semi-authorised” behind-the-scenes look into Selena Gomez’s beauty line, is an official brand ...
The beauty industry has seen an unprecedented upheaval since our last Vogue Business Beauty Index in 2024. The roller coaster of tariff rises and pauses has affected how beauty brands source ...
“Recession indicators” are playing out in everyday beauty choices and cutbacks online, where hashtags like #RecessionCore are trending. No matter how subtle or bold, these changing beauty trends ...
The “Guava Girl” hashtag has certainly been gaining traction in recent months. Its rise in popularity can be explained by a common thread running through the entire beauty industry for Summer 2025: ...
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