Waitrose has taken inspiration from foodie markets to make its deli counters more artisanal. It has just started to sell products from Ginger Pig, Tom’s Pies, Cornish Premier Pasties, Findlater’s Fine ...

Waitrose is testing new “personalised” services at its deli counters as it looks to invests in the customer proposition. The upmarket supermarket has started selling hot pies and pasties at its stores ...

Household had previously designed communications for Waitrose’s retail tie-up with Boots and was appointed on the strength of this in March. Diana Hunter, director of store design for the supermarket, ...

Waitrose is hoping to entice beer lovers to its deli aisle with a cheese made with ale. Duvel Belgian Beer Cheese, made with raw cows milk by cheesemaker Michael van Tricht, joined the retailer’s ...