Public perception may be a key indicator of brand performance, according to a report from The Harris Poll company QuestBrand.

The value of Tesla’s brand dropped 36% in 2025, marking its third straight year of declines, according to research and consulting firm Brand Finance. Tesla’s brand value now stands at around $27.61 ...

The Kantar BrandZ report for 2025 has revealed the world’s most valuable brands, and the rankings show how innovation, technology, and market expansion continue to reshape the global brand landscape.

A strong brand can benefit companies in a variety of ways. Toyota is this year's highest-ranked automaker in terms of brand value. Tesla's brand value declined by 35% to less than $30 billion. But ...

This is an Insight article, written by a selected contributor as part of WTR's co-published content. Read more on Insight Although there is no doubt that brands, IP and intangible assets are valuable, ...