Consumers can discern whether a product is designed to help them or to extract value from them. And in health, trust ...

Mass-market retailers such as Macy’s, Target, and Dollar General have underperformed, reflecting ongoing consumer caution and ...

Consumer behavior is influence by a lot of different factors. Here we look at some of the situational factors that can ...

We asked a global group of entrepreneurs, business leaders and academics to assess consumer behavior and what it could mean for the coming year and beyond.

Consumer sentiment is an aggregate measure of how individuals feel about their finances and the economy as a whole. Also called consumer confidence, this economic indicator can serve as a ...

How AI Is Shaping Consumer And Business Behavior Historically, businesses have been reactive, analyzing market signals to forecast demand.

Gen Z's comfort with AI has set new expectations for personalized and efficient experiences.