As Apple prepares to launch its anti-tracking update for iOS, Facebook and other companies that have built their business on invading users’ privacy are nervous about the future. But there’s always a ...

Favicons are small icons that represent a website’s brand that are displayed in browser tabs, bookmarks, browser history and in search engine results pages (SERPs). They improve brand recognition, ...

Tension: Brands fight for every pixel of SERP real estate, yet a single misconfigured robots.txt file can erase the tiny icon that signals trust and boosts clicks. Noise: Google’s favicon rules look ...

Google revised their documentation on Favicons in order to add definitions in response to user questions received about favicons and what to use. The updated version of the documentation is ...

Google has added a new search document on Google Trends while also making some small updates to the URL structure, best practices documentation, and favicons documentation. Google has been doing a lot ...

Opinions expressed by Entrepreneur contributors are their own. By now, you’re probably familiar with the term “sticky website.” The phrase refers to a site that compels visitors to “stick around.” To ...

Google is now rolling out what it calls “site names” in the mobile search results. Site names more prominently show the name of the website, as opposed to just the URL, at the top of the snippet. With ...

Google has rolled out the site names, updated favicons, and sponsored labels on desktop search after launching this on mobile search last October. Google has been testing the desktop version since ...

Google has updated its favicon search developer documentation to now say that you don't need to host the favicon in the same domain in order to be eligible for a favicon in Google Search results.