Innovation agency Nesta says the policy, in force since January, could affect just 1% of ad spend as companies shift spending to channels not covered by the regulation.

"at-above-post addthis_tool" data-url=" UK restrictions on the advertising of unhealthy food could ultimately affect as little as 1 per cent of total industry ad spend once brands adapt their ...

Following industry pressure, a brand and range exemption was included in the legislation. The 36% of food and drink advertising spend (£824m), which is already brand-focused, is exempt from the ...

Gaming is increasingly competing with social media for people’s attention. According to Dentsu’s Ready Player Brand report, ...

Having been hit with a raft of restrictions, brands are reasonably shifting spend to channels not covered by the legislation. It's less sinister, more perfectly sensible ...

Despite covering some ultra-processed foods, the UK’s HFSS rules leave millions of daily calories unregulated, researchers say it’s time to rethink policy and tackle additives head-on. Study: Overlap ...

Add Yahoo as a preferred source to see more of our stories on Google. Mince pies are usually a key part of Christmas feasts. (Getty Images) (creacart via Getty Images) Mince pies are probably the food ...

Most ultraprocessed foods (UPFs) are characterized by poor nutritional quality, contributing to excessive calories, and are typically high in saturated fats, added sugars and sodium (salt), the ...

Anxiety about the state of the UK’s health, especially the stubbornly high rate of childhood obesity, has long shaped the UK’s approach to regulating food and drink advertising. But early 2026 marked ...

A landmark AHA science advisory reveals how ultra-processed foods harm heart health, urges targeting HFSS products first, and calls for bold policy reforms to reshape America’s diet. Ultraprocessed ...