Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. Nike, Chanel, Apple—chances are these well-known brands evoke such ...

Brand messaging is the ship you sail through the choppy seas of modern marketing, so you can better communicate what your brand’s all about—be that to prospective or current customers, internal team ...

Marketing audits are designed to accelerate momentum by ensuring your strategy and systems are headed in the right direction.

Think about how many people know you, the person, as opposed to knowing your reputation as a top-notch paralegal. The odds are that most people in your professional world barely know the real you at ...

Having a strong personal brand is going to be critical in 2025 and beyond. Learn how to create your personal brand with a SWOT analysis in five easy steps. Your personal brand is more than just your ...

In a world where every brand aims to capture the cultural zeitgeist, few succeed in blending artistry, authenticity, and purpose quite like Street Lotto. Known for his work as a marketing and branding ...

If you ask ten business owners what their brand is, you'll hear an array of answers. Some will point at their logo. Others will talk about their tagline, their color palette, or maybe their social ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...

Brand alignment is crucial to any business’s success, both on an initial and ongoing basis. If your brand doesn’t deliver on its mission and value proposition — or communicate this information in a ...

There are countless ways to address this question. The conventional definition of a brand is “a relationship based on a guarantee you can trust.” Another take, according to Ashley Friedlein of ...