Wisconsin football hires Badgers administrator

Wisconsin football coach Luke Fickell discusses Badgers new general manager hire
Wisconsin head coach Luke Fickell went for continuity in his hire of new general manager, Marcus Sedberry.
Football: Badgers appoint Marcus Sedberry as general manager for 2025-26 season
Wisconsin football announced Feb. 17 the hiring of Marcus Sedberry as the program’s new general manager. Sedberry has been involved in Wisconsin football operations for the past three years as both a deputy athletic director and a chief operating officer.
Wisconsin football hires Badgers administrator as general manager
Badgers coach Luke Fickell has found a new leader for the front-office side of his program. Here's what you should know.
Wisconsin football hires new general manager
Marcus Sedberry, former Deputy Athletic Director, has been appointed as the new general manager for Wisconsin Football. Sedberry replaces Max Stienecker, who recently left for a similar position at USC.
Wisconsin Football Hires Marcus Sedberry as GM of the Badgers
The Wisconsin football team has their new GM after Maximus Stienecker left the Badgers to become the Executive Director of Player Personnel for the USC Trojans a few weeks ago.
Barry Alvarez slams state of Wisconsin football under Luke Fickell
Barry Alvarez is a legend around Wisconsin football, someone who fans greatly respect, but his recent comments about the state of the program may give them some
Marcus Sedberry named Wisconsin football’s first-ever general manager
Marcus Sedberry, who has a wealth of football-specific experience having held football operations positions with the Philadelphia Eagles and at Baylor University, has been appointed to be the first-ever general manager of the Wisconsin Badgers football team,
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