A survey was conducted by Zenith’s Global Intelligence team, responsible for Zenith’s quarterly ‘Advertising Expenditure Forecasts’ and other reports, and received 158 complete responses from clients ...

Zenith has developed new "ground-breaking automation of digital planning" that delivers significant improvement in effectiveness for marketers and is set to fundamentally change the way that agencies ...

Publicis’ Zenith, Dentsu Aegis’ Carat, and GroupM’s MediaCom ranked as the “top three” of 15 media agencies measured in a recent survey asking ad executives how likely they were to select them as ...

Stacey Shelly has joined Zenith, part of Publicis Media, as executive vice-president and global client lead, focusing on Zenith’s worldwide Coty Consumer Beauty business. Shelly will focus on Coty’s ...

If Zenith clients are any indication, most marketers believe there will be growth in their categories this year. That’s one finding of a report that Zenith, part of Publicis Groupe, has just released, ...

Film studio 20th Century Fox has ended its 12-year relationship with Zenith, in favour of its stablemate Blue 449. The global review of media buying and planning, which began in May 2015, was slowly ...