The S25 Ultra no longer offers the absolute best in mobile hardware, but its software experience, especially AI features, are the best of the bunch.

The S25 Ultra also sees the Drawing Assist feature getting a big upgrade. Users can now generate AI images using text prompts and customise the images to different art styles. Admittedly, it isn’t exactly a make-or-break feature but it is definitely one of the phone’s most fun tools.

The Samsung Galaxy S25 Ultra is another effort towards refining what’s actually great. If you are in the market for Samsung’s best, the S25 Ultra is as good as it gets.