Samsung’s Galaxy S25 is a great device, and it does genuinely raise the bar on smartphone AI. But for home and business users, the fact this is a device that’s all about AI has come too soon for its buyers to fully understand how to stay AI-safe, or even the questions they should ask. All that should be factored in to any decision to switch.

Samsung's new flagship smartphone line predictably puts AI at the forefront of its experience. They're all up for pre-order now.

Earlier this week, Samsung announced a refresh to its flagship lineup of smartphones at its Unpacked event, introducing consumers to the new Galaxy S25 Ultra, S25+, and S25. Pre-orders are now available on Samsung’s website and the tech company is offering a generous trade-in deal.