Publicis Groupe plans to use artificial intelligence (AI) to reduce manual and repetitive tasks by 25%, while continuing to ...

Marketing teams have widely adopted artificial intelligence (AI), but many organisations are struggling to translate its use ...

The world's largest brand owners are spending a declining share of their sales revenue on advertising, with consumer goods ...

Emirati fashion designer Maitha Alansaari has won the 2025 ADMAF x Dolce&Gabbana Design Award for her cape, A Journey Woven ...

Publicis Groupe Middle East won 59 awards, including eight Grand Prix, at Dubai Lynx 2026, with Saatchi & Saatchi Middle East ...

Five years ago, Amer El Hajj, CEO of WPP Media MENA, was building media plans and sharing them with clients’ marketing departments. Today, he tells ...

Athar – Saudi Festival of Creativity has postponed its 2026 edition, scheduled for November 25–26 in Riyadh, citing the ...

OpenAI is expanding its engagement with advertising agencies as it looks to turn experimental advertising on ChatGPT into ...

When Communicate fielded its 2026 GCC Advertising & Marketing Salary Survey in Q3, the numbers came back with some surprises.

The post-Iran-Gulf conflict environment has complicated how GCC banks market themselves, against an economic backdrop weaker ...

Creators HQ and Amazon Ads have announced the first cohort of content creators selected for the Amazon Creators Foundry, a ...

WPP Media will hold the third edition of its regional NextM event in Dubai on November 12, bringing together clients and ...