To be fair, that’s not a headline you read every day but condom and lube brand Durex is aiming to make conversations about ...
The official line is that the upward revisions underline advertising’s role as a driver of demand, competitiveness and ...
Adspend revised up across the board. All seven Bellwether categories recorded marketing budget growth during Q3 ...
MSQ recruits Stagwell chief as Peter Reid moves on up. Co-founder becomes chairman as James Townsend assumes role of group ...
It might be good to talk but it's even better to shut up. Our gossip girl is living up to the magazine's reputation for slagging off rivals ...
Programmatic DOOH deal opens market to 'newbies'. New partnership unites AdXact with global premium platform VIOOH ...
Poretti urges Brits to ditch drudgery for a 'crafty pint'. The Uncommon Inn is a series of pop-up pub takeovers in London and ...
Just Eat drops the celebs for 'Stay Just Where You Are'. New global brand platform has been developed in partenrship with new ...
New ad platform bolsters Tesco retail media offensive. Self-service 'Ad Manager' platform gives brands greater control and ...
Ad count looks fine; what about the reader experience? Two pages with the same number of ads can impose very different costs ...
BT calls in AI to show how it can ring changes for SMEs. New nationwide campaign promotes AI Receptionist answering calls ...
Jellyfish tool to demystify AI shopping. AI assistants are challenging established brand advantages new study reveals ...
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