An AI recommendation can put an unfamiliar brand ahead of a shopper's favorite. Adobe's findings reveal the stakes for winning customers — and keeping them.

If you do electronic marketing of any kind, you've been a captive audience to the ever-changing requirements of the federal Telephone Consumer Protection Act, known familiarly as the "TCPA." But now, ...

The Buy Now button is losing its luster. After years of digital-first dominance, shoppers are intentionally slowing down, stepping away from their screens, and heading back to physical stores — not ...

When WorldCom, the telecommunications giant, failed and was put into bankruptcy, the U.S. witnessed one of the largest accounting frauds in history. Former CEO, Bernie Ebbers, 63, was convicted of ...

AI tools are sending billions of visits to websites, but more than half of that traffic is going to Google, OpenAI, and ChatGPT. According to the web traffic site onelittleweb, more than half (51.23%) ...

Across retail, payments, and big tech, AI-enabled checkout, automated product comparison, and autonomous purchasing tools are becoming critical for e-commerce. The industry has moved beyond talking ...

Google made one of its biggest moves yet in agentic commerce in May when it introduced Universal Cart, a persistent shopping cart that spans Search, Gemini, YouTube, and Gmail. The deep integration ...

Consumers quickly forget advertising, making it harder for brands to win both human attention and AI-powered discovery, according to a report released Monday by Adobe. Based on a survey of some 1,000 ...

Misconceptions about artificial intelligence (AI) are preventing small- to medium-sized businesses (SMBs) from realizing AI's full revenue potential. Business owners are rushing to adopt AI, but they ...

Marketing leaders expect SEO and AI search to grow side by side, at least in the short term, according to new research from mobile analytics and marketing tech firm Branch. Branch's AI Search and ...

Virtual agents and AI chatbots will be eating into search engine volumes over the next two years, causing them to decline by 25%, according to a report released Monday by technology research and ...

U.S. digital businesses looking for new customers in Europe face a costly challenge: navigating unfamiliar tax rules, payment systems, and local buying preferences without making extensive upfront ...