Block, parent company of Square, Cash App, Afterpay, and Tidal, partnered with ecommerce relevance technology company Rokt to ...

As media consumption fragments across connected TV (CTV) platforms, age brackets alone fail to capture consumer motivation.

Sluggish fixed point-of-sale (POS) terminal sales are forcing providers to rethink their strategies. From adding softPOS capabilities to adding AI tools and vertical-specific offerings, POS software ...

Universal Standard’s latest collection shows strong demand for larger sizes even as other apparel brands cut back.

AI-driven switching behavior could make commoditized products, where price and specs drive purchases, more vulnerable. It ...

The news: B2B website reach is declining as genAI adoption and mobile activity rise. Reach across all age groups fell to 43.0 ...

Commerce media has spent years riding a wave of new advertising dollars. But soon, the industry will need to prepare for a ...

The news: Revolut is looking for a scent branding agency to create a signature fragrance, according to Gareth Morgan, the ...

Marketers, creators, and brands descended on midtown Manhattan this week for Advertising Week New York (AWNY), and the ...

Healthcare AI delivers ROI in half the expected time. As automation expands, healthcare employers will likely cut more ...

As the economy continues to put a strain on many household budgets, a number of consumers are planning to use annual holiday ...

Creator-led movies like "Obsession" helped the summer box office break all-time records, and brands are racing to capitalize ...