The largest integrated campaign in Robitussin's 77-year history is designed to "disrupt and get noticed," Karen Bouhadana, ...

Longtime character actress Peggy Miley, most recently known for memorable roles on "Stranger Things," stars in a new social ...

If consumers increasingly have no favorite 'brands,' what does this mean for streaming platforms? Are brands really just ...

For media buyers, consumer sentiment suggests a holiday season that'll demand sharper offers and fewer assumptions about ...

The long-delayed demonstration dazzled many in the Texas audience as the Roadster drove vertically up a ramp and -- powered ...

Experiential campaigns at the hotels are in the planning stages but have not yet rolled out. The idea is to taste food items ...

While awareness of "bad bots" has improved, we don't seem to know how to remove them from our ecosystem. Or maybe we don't ...

This would be its biggest round of layoffs in four years of job cuts. The layoffs cut across product, technology, legal and ...

The new effort woos the wealthiest international travelers with Wagyu beef, Champagne Taittinger sorbet, and the carrier's ...

The Media Bias Detector, a project that uses artificial intelligence to analyze news articles for topic, tone and political leaning, has published a data set consisting of more than 140,000 articles ...

The ad-to-sales ratio of 25 U.S. advertisers declined more than half a percentage point to 5.5% in the period between 2019 and last year even in the face of robust global advertising revenue, ...

Fox Corp. shareholders have approved the $22 billion equity acquisition of Roku, a deal that is expected to close by mid-2027, MediaPlayNews reports. The merger will combine Fox assets, including live ...