Johnnie Walker Blue Label has long existed in the rare air of spirits that are more than drinks—they’re cultural artifacts. This autumn, the world’s best-known Scotch whisky enters a new conversation, ...
Diageo’s Johnnie Walker has unveiled Blue Label Ultra, a limited edition whisky that aims to redefine design standards within the industry. This release boasts the lightest 70cl Scotch whisky glass ...
Forbes contributors publish independent expert analyses and insights. John Kell is a writer who's covered spirits for over a decade. When Johnnie Walker debuted the “Keep Walking” advertising campaign ...