Augmented Reality is characterized by combining the real and virtual worlds, offering real-time interaction that adapts to ...

While consumers may not be knowledgeable about augmented reality, major brands are now using it in fun and entertaining ways to engage customers, even in the aisles of major outlets like Walmart.

A LITTLE-known car brand has developed a bizarre new feature to help with road rage. The so-called “Road Rage Reliever” ...

Augmented reality entices brands with endless off-package marketing space Companies such as Jones Soda have found that visuals accessed via phone cameras can engage and educate shoppers.

Determining whether to use augmented reality (AR) is a complex decision for any business. Factors such as development costs, finding appropriate use cases, and maintaining the technology have ...

Why Snap AR is Critical for Businesses in 2025 The demand for augmented reality has been accelerating, with consumer behavior shifting toward more immersive shopping experiences.

BERLIN--Rokid, a global pioneer in Augmented Reality (AR) and human-computer interaction, will showcase its latest ...

Cracker Barrel’s recent decision to roll out, and then walk back, its first major logo redesign in nearly 50 years highlights ...