As digital channels grow more saturated, it's the ideas and emotional resonance behind the content that increasingly ...

NBCU is launching a new product to streamline creative ad delivery by centralizing quality assurance checks and creative ad tech partners.

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns.

Industry leaders from Sinclair, IAB, Definant LA, WideOrbit and Futuri revealed how AI tools are simultaneously empowering ...

For mission-driven organizations, storytelling is more than a messaging tool—it’s the connection between purpose and ...

As with seemingly every creative industry (including journalism), the introduction of ChatGPT last fall kicked off within the advertising industry a larger conversation about whether large ...

To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.

TikTok has announced its new "Creative Challenge" program that will only pay creators for sponsored posts if a brand approves it.

Rosewood Creative matures into a major ad player Rosewood Creative is a Standout on Ad Age’s 2025 Agency A-List By Lindsay Rittenhouse. Published on March 10, 2025.

AV Squad, a go-to creative advertising agency for Hollywood, has become fully owned by its employees. Behind memorable campaigns for films like “Everything Everywhere All at Once,” “Anora ...

Nexon has acknowledged "irregularities" in a series of TikTok advertisements for The First Descendant after fans accused the company of producing the "low effort" marketing materials via AI.

Tracking the latest Super Bowl commercials and teasers—which brands are buying ads and the agencies making them.