NBCU is launching a new product to streamline creative ad delivery by centralizing quality assurance checks and creative ad tech partners.

Dynamic creative advertising technology is becoming more personalized. Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever Creative Advertising Technology wave, ...

As digital channels grow more saturated, it's the ideas and emotional resonance behind the content that increasingly ...

Several years before the Creative Circus announced it was closing, Haan could see the market shifting. Some state schools, which had previously fed students to Atlanta’s Creative Circus, began ...

As AI becomes a driving force behind the digital advertising ecosystem, it's important to achieve a better understanding of all the applications of these technologies.

Ad-Lib.io, a Smartly.io company, provides the leading next-generation Creative Management Platform for marketers at the world’s largest brands to enable them to scale their digital creative.

Creative executive moves in 2021 came at the pace of a speed round of musical chairs. Our heads spun watching the arrivals and departures of advertising’s top creative talents who stepped into ...

The study examined how ad creative impacts 61 metrics including lift, search intent, click-through rates and more in the consumer product group, automotive and other verticals. Creative quality ...

Ad Age will be shining a bright light on creative marketers and their best work at this year’s Creativity Awards. Our newly expanded Creative Marketing category is designed to honor the top ...

Under pressure to produce more work for less money or risk losing clients, creative agencies are trying to tweak their business models to move faster and more efficiently.

Here are the 30 most creative people in the advertising business. Methodology: Earlier this year we put out a call for the advertising world to send in its nominations.

Discover 15 creative resumes crafted by ad executives, showcasing innovative approaches to job applications.