Product differentiation and positioning are key parts of a company's marketing strategy and are necessary to keep ahead of competition. Differentiation is the basis of building a brand for any ...

How to Create a Product-Positioning Map in Excel. Understanding where your product fits within the market is critical to its success. One simple, effective tool that marketers use is a product ...

Once you’ve attracted the right clients based on your purpose, values and story, how do you turn that into a catalyst for growth and profit?

The answer may lie in how well these product builders understand design language, user psychology and most of all, the importance of product positioning.

When was the last time you did an assessment of how your competitors are positioned relative to your product? Learn more about your competitors' positioning.