The brand announced a wide range of new launches across the cosmetics, skin care, hair care and hair color groups.

Colorsonic looks to make hair coloring easier by automatically mixing dye and developer in a ratio that delivers desired color results. Actress and singer Dove Cameron has been named brand ambassador ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Let’s be clear: Whether you’re embracing your natural grays or ...

NEW YORK, July 21, 2025 /PRNewswire/ -- Following the success of two previous exclusive Walmart launches, L'Oréal Paris Elvive is thrilled to announce the release of its new Glycolic + Gloss ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

While leaning into her natural hair color may have started from a place of necessity, the star says her daughters, Rainey, 34, and Margaret, 29, helped her reach the decision. “During COVID it started ...

From rich blacks to glossy browns and gentle lighteners, these four standout hair colors deliver shine, care, and vibrant ...